Benefit They're Real Liner, $24
As someone who is not new to eyeliner, I can honestly say I'm pretty disappointed in this majorly overrated push up liner from Benefit. Gel liner is no doubt my favorite medium when it comes to eyeliner for its matte look, strong staying power, and flexibility - my main issue is that it's not the most convenient to use as it requires a separate brush, which explains my natural resort to liquid liner. Well when I learned about Benefit's new innovation (gel in a pen form), you can bet I was elated....that was until I used it. I've given this product quite some time, so the learning curve should definitely be mastered by now, but nope. I find the rubber tip pretty difficult to use. The gel liner itself is also pretty dry and not particularly easy to blend out or work with. The product gets pretty clumpy so if you didn't get your wing perfect on the first swipe, forget it...might as well start over. Basically, I thought this was a genius product idea, not very well executed so as far as gel eyeliner goes, I'll be sticking to my MAC Fluidline in Blacktrack for the time being.